Acceptable Use Policy

This Acceptable Use Policy ("AUP") defines the boundaries of permitted use on the Zcope platform. It applies to all content created, uploaded, hosted, or distributed through the Platform, including newsletters, scorecards, digital products, email sequences, member communities, and any future features.

This AUP applies to two groups of users:

• Publishers — creators who register a Brand account and publish content, assessments, products, and communities; and
• Members — audience members who participate in a Publisher's community or other interactive features using a cross-brand Zcope account (zcope.app/me), including by posting, commenting, or uploading images.

All content subject to this AUP — whether authored by a Publisher or a Member — is governed by the same tiered content rules (Sections 3–5) and enforcement process (Section 8), regardless of who created it. Members are independently bound by this AUP with respect to their own content and conduct, in addition to a separate, lightweight Consumer Terms of Service that governs a Member's account and cross-brand relationship with Zcope more broadly.

This policy is designed to protect our users, preserve our platform's integrity, and comply with legal obligations across multiple jurisdictions (US, EU, UK, Australia, Canada, Switzerland, and Latin America).

Publishers are the primary moderators of their own communities and other Member-facing features. As the operator of your Brand's community, you are responsible for:

• Setting and communicating your own community guidelines, consistent with (and no less protective than) this AUP;
• Monitoring your community for violations of this AUP and taking prompt action (e.g., removing content, restricting a Member) when you become aware of a violation; and
• Reporting Tier 1 content (Section 3) to Zcope immediately upon discovery, in addition to any action you take yourself.

Zcope's automated content screening, strike system, and enforcement actions (Sections 6–8) supplement, and do not replace, a Publisher's own moderation responsibilities. Zcope's screening of a piece of content, or its decision not to take enforcement action, is not a determination that the content complies with this AUP, and does not relieve the Publisher of its own moderation duties or of liability for failing to moderate its community.

The following content is absolutely prohibited and will result in immediate account termination and, where legally required, reporting to law enforcement:

There is zero tolerance for Tier 1 content. We are legally required to report CSAM to NCMEC (National Center for Missing & Exploited Children) and may report other illegal content to appropriate authorities.

The following content is prohibited and subject to graduated enforcement (warning, restriction, suspension, or termination):

The following content requires remediation (adding disclaimers, age gates, or other corrective measures). Failure to remediate after notice may escalate to Tier 2 enforcement:

When using Zcope's AI features (voice profiling, copy generation, content suggestions), you must:

• Review before publishing: All AI-generated content must be reviewed and approved by you before publication
• Take responsibility: You are responsible for all published content, regardless of whether it was AI-assisted
• Not generate prohibited content: Do not use AI features to create content that violates any tier of this policy
• Verify accuracy: AI outputs may be inaccurate — verify claims before publishing, especially health, financial, or legal information

Content may be processed by automated safety screening systems. This does not constitute pre-approval of your content.

Image Content: Uploaded images are subject to the same content policies as text content. This includes images used in newsletters, product pages, scorecard landing pages, community posts and comments, and any other public-facing surfaces. AI-generated images are also subject to screening. Images that violate this policy will be automatically blocked at upload time and may trigger enforcement actions.

AI-Assisted Moderation. Zcope uses AI systems to assist in screening and moderating content submitted by both Publishers and Members, in addition to Publisher-level moderation (Section 2) and human review. AI screening decisions — including automated removal, hiding, or restriction of content — may be made without immediate human review. If your content is removed or restricted as a result of an AI-driven moderation decision, you have the right to appeal that decision under our Appeals process (Section 10).

All email sent through the Platform must comply with CAN-SPAM, GDPR, and other applicable email regulations:

• Only add, import, or upload contacts who have given you direct, express permission to receive email from you
• Be able to provide proof of consent for any contact you add, import, or upload, on request
• Only send to recipients who have opted in to receive your communications
• Never use, import, or upload purchased, rented, or scraped email lists
• Never send deceptive, misleading, or fraudulent emails
• The Platform automatically includes unsubscribe links and compliance headers
• Unsubscribe requests are processed automatically — do not interfere with this process

Adding, importing, or manually entering contacts without their express permission may result in immediate suspension or termination of your account, without prior notice and without refund. Other violations of email sending rules may result in immediate suspension of email sending capabilities.

Our enforcement follows a graduated approach based on violation severity:

1. Notice (Level 0): Informational notification about a potential concern
2. Warning (Level 1): Formal warning with a violation record. First occurrence of Tier 2 violations.
3. Restriction (Level 2): Content hidden and publishing disabled until remediation. Escalated Tier 2 violations.
4. Suspension (Level 3): All public pages offline and account access restricted. Repeated Tier 2 violations.
5. Termination (Level 4): Account permanently disabled. Any Tier 1 violation or repeated serious violations.

Tier 1 violations skip the graduated process and result in immediate termination.

These enforcement levels apply to Publisher Brand accounts and Member accounts alike, adapted as applicable (for example, a Member account has no "public pages" to take offline, but access to posting, commenting, and community participation may be restricted, suspended, or terminated on the same schedule).

If you encounter content on Zcope that you believe violates this policy, please report it:

• Email: abuse@zcope.app
• Include: URL of the content, description of the violation, and your contact information

We review all reports and take action within 48 hours for standard violations and 24 hours for Tier 1 content.

If you believe an enforcement action was taken in error, you may appeal by contacting appeals@zcope.app with:

• Your account information
• The enforcement action you are appealing
• An explanation of why you believe the action was incorrect

We will review appeals within 5 business days and provide a written response with our decision and reasoning.

AI-Driven Removals. If an enforcement action was based in whole or in part on an automated AI moderation decision (Section 6), you have the right to request human review of that decision through this same appeals process. Your appeal will be reviewed by a person, not solely by the AI system that made the original decision.

We may update this Acceptable Use Policy to reflect changes in law, platform features, or community standards. Material changes will be communicated through the Platform. Continued use after changes constitutes acceptance.